Aether

Your products, in front of millions of AI assistant users

Aether puts your product listings into the hands of AI agents — the tools people increasingly use to find, compare, and buy products. When an agent helps someone find the best deal on headphones, your stock and prices are in the results. Every click-through is tracked. Every sale earns commission.

This is what it looks like when an agent uses Aether

Find me the best noise-cancelling headphones under £300

I found 4 options across UK retailers, sorted by price:

Product Price Retailer Stock
Sony WH-1000XM5 £229 Currys In stock
Sony WH-1000XM5 £249 John Lewis In stock
Bose QuietComfort Ultra £259 AO.com In stock
Apple AirPods Max £449 Argos In stock

The cheapest option is the Sony WH-1000XM5 at Currys for £229. Would you like to go ahead and buy it?

Yes, take me to Currys

Here’s the link: Buy Sony WH-1000XM5 at Currys — £229

Every purchase link is tracked through Awin. The retailer gets the sale. Aether earns a commission. The user pays the same price as going direct.

Three steps to more sales

1

A user asks their AI assistant

Millions of people now use AI assistants like ChatGPT, Claude, and Gemini for product research and purchase decisions. When someone asks "where's the cheapest place to buy this?", the agent needs structured data to give a good answer.

2

The agent queries Aether

Aether holds normalised product data from UK retailers. The agent queries Aether’s API and gets back clean, structured results — current prices, stock status, and purchase links from every integrated merchant.

3

The user clicks through and buys

The agent presents the options. The user clicks through to your product page via an Awin-tracked affiliate link. You get the sale, attributed through Awin as normal. No integration work on your part.

Why this matters now

People are comparison shopping more aggressively than ever. Over 60% of UK adults report rising costs of living, and AI assistants are increasingly the tool they use to find the best deal. This is a new sales channel — and it’s growing fast.

Traditional comparison sites serve human visitors. Aether serves AI agents. The products are the same. The affiliate tracking is the same. The sales are real. The channel is new.

What Aether covers

Categories

Currently serving consumer electronics — headphones, webcams, monitors, keyboards, and peripherals. Expanding into smartphones, laptops, and tablets.

Retailers

Aether integrates with UK retailers through the Awin affiliate network. Retailer partnerships are being expanded — if you’re an Awin advertiser and want your products included, get in touch.

Get in touch

For developers

Aether is an API-first service with direct REST API access and an MCP (Model Context Protocol) server definition for agent platforms like Claude. Full endpoint documentation, example requests, and integration guides are available in the developer docs.

View the documentation →

Affiliate disclosure

Aether earns commission when a purchase is made through its tracked links. Product data is sourced from affiliate network feeds, and every outbound purchase URL includes affiliate tracking parameters. Commission does not affect prices shown or how products are ranked.

For full details, see the Affiliate Disclosure page.