A new sales channel for your products
Millions of people now use AI assistants to research and buy products. When they ask “where’s the cheapest place to buy this?”, Aether makes sure your products are in the answer.
See how it works ↓How your products reach new buyers
A customer asks their AI assistant for help
Someone planning a purchase opens their AI assistant — ChatGPT, Claude, Gemini, or any agent-powered tool. They ask a natural question: “What are the best wireless headphones under £250?” or “Find me the cheapest price on a Samsung Galaxy S25.”
The assistant queries Aether for product data
The AI assistant calls Aether to get structured, up-to-date product information. Aether returns current prices, stock availability, and product details from every integrated retailer — including yours.
Your products appear in the results
The assistant presents a clear comparison to the user. Your product name, your price, your stock status — all surfaced alongside other retailers. If you’re the cheapest or the best match, you’re the one the user clicks.
Find me the best noise-cancelling headphones under £300
I found 4 options across UK retailers, sorted by price:
| Product | Price | Retailer | Stock |
|---|---|---|---|
| Sony WH-1000XM5 | £229 | Currys | In stock |
| Sony WH-1000XM5 | £249 | John Lewis | In stock |
| Bose QuietComfort Ultra | £259 | AO.com | In stock |
| Apple AirPods Max | £449 | Argos | In stock |
The cheapest option is the Sony WH-1000XM5 at Currys for £229. Would you like to go ahead and buy it?
Yes, take me to Currys
Here’s the link: Buy Sony WH-1000XM5 at Currys — £229
Every purchase link is tracked through Awin. The retailer gets the sale. Aether earns a commission. The user pays the same price as going direct.
The customer clicks through and buys
When the user chooses your product, they click through to your website via an Awin-tracked affiliate link. The sale is attributed to Aether through Awin, exactly the same as any other affiliate referral. You pay the standard commission you’ve set in your Awin programme. Nothing changes on your end.
Why approve Aether
New customer channel
AI assistants are a growing product discovery channel. Aether gives your products visibility in this channel without any technical integration, website changes, or additional cost beyond your existing Awin commission structure.
Tracked through Awin
All sales are attributed and tracked through the Awin network. You see Aether’s performance in your Awin dashboard alongside your other publishers. Standard commission rates apply. No separate reporting, no new tools to learn.
Zero effort on your part
Aether works from your existing Awin product feed. There’s nothing to install, no API to connect, no tags to add. If you have an active product feed on Awin, Aether can start surfacing your products immediately.
Price-accurate, brand-safe
Aether presents your products with accurate, up-to-date pricing pulled directly from your feed. Products are never editorially ranked or given subjective ratings — results are sorted by the criteria the user requests. Your brand is represented faithfully.
Not another comparison site
Traditional comparison sites like PriceRunner and Idealo serve human visitors who browse web pages. Aether serves AI agents that query structured data on behalf of their users.
The distinction matters: AI assistants are becoming the primary way people research purchases. They don’t browse comparison websites — they call APIs. If your products aren’t in an agent-accessible data source, they won’t appear when someone asks their AI assistant for buying advice.
Aether fills that gap. Same products, same affiliate tracking, same Awin commission — new channel.
The opportunity
Over 100 million people use ChatGPT weekly. Claude, Gemini, and other AI assistants are growing rapidly. These tools are increasingly used for product research and purchase decisions.
At the same time, 61% of UK adults report rising cost of living, driving more comparison shopping behaviour. This traffic currently has nowhere to go for structured product data — Aether changes that.
Getting started takes 30 seconds
If you’re already an Awin advertiser with an active product feed, approving Aether is all you need to do. Once approved, Aether will begin ingesting your product data and surfacing it to AI agents.
To approve Aether as a publisher, find us in the Awin publisher directory or contact us directly.